Thursday, 29 April 2010

Evaluation

The way that my media product use, develop and challenge forms and conventions of media products by is that in our film we incorporate generic conventions such as close ups of peoples faces or the main thing in the scene that is happening. For example in our film there is a close up of side of someone head whilst that person is getting strangled. This is quite common in films and TV shows such as crime scene investigation where the attack is normally the main thing in the opening scene and is normally full of close ups, points of view shot, over the shoulder shots and at an angle.
We've also filmed it in widescreen as its the most common format in Films and TV today. The way that our film challenges the standard conventions is to apply it and also experiment with other things such as establishing point of view shot. The use of the conventions does indicate which sub-genre the film is in as the technique used is generally used in most crime dramas to depicted how the crime committed before going to the main storyline. In Se7en, the opening sequence depicts the work done by a detective when they are trying to find clues. Although we don't have that in our film, we do have some suspense that the opening sequence that Se7en creates.





The way that that our media product represents particular social groups is that it does have most social groups in it. We do have different races, ages and gender included. For example Carl Price is a white middle aged male but the victim is a mixed raced young adult male which is quite unique for a film as its normally a female who would be in that position. Gender is represented in a stereotypical way. The person who finds the body is a woman and when she finds it she acts in a stereotypical way by being hysterical. On the other hand the detective and the killer is male and acts in a very masculine way by being rough and assertive. This does link well to the target audience as the males are a dominate feature and also is very stereotypical which also suits our target audience. The stereotypical nature of this does link well to the film Dirty Harry as the detective in that film is a white middle aged male. This is quite common in crime dramas as the audiences have this viewpoint that most good detectives are male as they are strong and tough.

The kind of media institution which could distribute out media product would be a low budget corporation as we are aiming at a more direct audience then a high budget film who would try to aim for everyone to get as much money as they can get. We would be more accurate on what happens in this kind of situation. Hollywood studios would have less factual stuff such as the way that they would work at a crime scene and more pleasing to the eye with big explosions in every scene. This film is quite similar to TV programs such as CSI as the detail levels and the way that the killing is depicted at the start is the same as our film. This film could be a TV movie or an internet only release to save money producing it for cinemas and then for other media afterwards. We would have more people watching it if it was on TV then if it was shown in a cinema. Our film does offer opportunities for merchandising as the main characters can be depicted in dolls, the clothing wore by the characters can be used by clothing shops to get people entering their shops to get them and the phone used in the opening sequence to can advertised with the film.



The target audience for our film would be based around a male audience whose ages are around the mid-20s as the style of this film as a lot of detail to take in as well as some amount of violence which might scare away younger people and women who normally like other films such as horrors and animated films. This is shown in our research that males are more likely to watch theses films. Other films which are similar to ours are Se7en and Dirty Harry which both target males around the mid-20s age. The classification I think would be suitable for our film would be 15 as there is a lot of gore or violence in our film. Also there isn't any sexual scenes or a lot of swearing in our film.

The way that we attracted and addressed our audience was to have the main character as a male who the target audience can compare themselves with. Also the age of the main character can also attract the target audience in as they expect an older experience looking person would suit that role then a youngish looking one. There is a few points in the film would appeal to certain people such as the way the detective works. This would be portrayed in more detail then in normal shows to bring in the audience who like to see thing which are like what they normally do in real life. The audience is also in with the action when see the attack as they see the viewpoint of the killer before they attack the victim. Also they allowed to witness everything of the attack so they can try to become detectives in the film as well.

I have learnt a lot about the technology from the process of contructing the product such as the camera equipment and the editing software. The camera equipment we used was okay for handheld point of view shots and shots where you might have to place the camera in an awkward like in some brickwork or up in a tree. I would have prefer a larger camera which could film in high definition so we could get the best quality out of our film and we could zoom in more without it being spoilt by it being blurry. There were minor problems with the camera as someone set it on auto before we got it so we had to mess around with the camera to find the button which would make it work manually so we could white balance it properly. Other than that issue there wasn't any other problem with filming it. We didn't get to use any new equipment that could have enhanced our film as there was none on offer. I have learnt a lot about editing. Before doing this film I had a little knowledge about editing but after creating this film and editing it down to a suitable length I found it the most enjoyable part of making the film but also the most stressful. There wasn't any particular effects that I found to improve the look of the film. We got our soundtrack from a pre-recorded non copyright CD we were given to use.





The things that I have learnt for the progression of it to the full product is the planning, filming and editing our film. The planning at first was a bit vague to work on but we improved it to the point where we knew what we had to do in every scene. The research into the genre also helped use to realise what we needed in our film for us to produce something which can represent that genre. Although we only had 2 people in our group which made everything a lot harder then it would have been if we had more people on board. This is shown up on how late we actually filmed it as we were waiting for extra people to help us film it which did delay us filming it. If we could do it again we would have filmed it with people we knew we could trust to come along and film so we could never have this happen again. We would also have an extra person in our group to get rid of this problem. The use of specific shot types such as match on action have improved after experimenting with this in our prior project so we could know which is suitable in each situation. I feel more confident with all the equipment we used as we did practised it a lot before and we did used it a lot in filming and editing. I think our end product is quite successful at fulfilling the task although I would change some stuff like the type of camera used and the amount of speech in our film next time.



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